Green is the new Gold

The Hindu , Saturday, June 05, 2010
Correspondent :
International and Indian companies are looking to expand their traditional reporting frameworks to take into consideration the social and ecological performance along with the financial performance. This would translate into the ‘triple bottom line' (People-Planet-Profit) framework.

A closer look into the framework of most flourishing corporations, who came unbeaten through the recent economic recession shows that these corporations have realized the importance of a long term strategy for a stronger foundation.

Alignment of company's ‘green strategy' will result in superior financial and environmental outcomes also translating into an improved brand image. A comprehensive ‘green strategy' should be imbibed in various aspects of business and commerce.

People First – Employee behavior and individual carbon footprint; Address transport and related emissions. Product – Understand environmental impact across product lifecycle. Streamline product development and manufacturing to reduce materials, waste generated and energy consumed. Information Technology – Improve IT energy efficiency and design strategy to identify energy consumption in operations.

Property – Reduce green house emissions and increase savings. Carry out energy audit and deploy energy efficient operations, use of renewable energy on facility for increased energy security and reduced environmental impact.

Operations –Reduce costs by improving energy and water consumption. Measures to understand/control these will reduce environmental impact. Green Procurement –Focuses on meeting needs for goods, materials, services and utilities from providers with better environmental performance. Companies in India have to think ahead of the curve and understand the opportunity in climate change.

Technologies exist, to not only solve energy security issues, but also translate savings into alternate revenues sources such as Carbon Credits and recently announced Renewable Energy (RE) Certificates.

It is mainly the understanding of framework, policies, tax sops, incentives, and financial assistance under various plans, that will lead to climate change being incorporated into a company's long term strategy and business plans.

Ecobiased brings best-in-class technologies and practices to business, corporations and individuals ranging from renewable energy solutions to green building and carbon credit consulting. Article by Kshitij Nilkanth (Eco biased Technologies, Bangalore) email – info@ecobiased.com

 
SOURCE : http://www.hindu.com/2010/06/05/stories/2010060552640300.htm
 


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