The World Wildlife Fund released poll results that show Canadians would rather give up pretty much anything -- as long as it is not their car.

The poll results were released Wednesday to promote an upcoming campaign called Pin It for the Planet. The campaign is simple. For just one week, May 31 to June 6, the World Wildlife Fund (WWF) is asking Canadians to pin their car key to their lapel instead of inserting the key into their car's ignition. The WWF said the campaign aims at

".... encouraging Canadians to shake up their car routine and use active, sustainable ways to go about daily travels to work, shop, school and play. WWF's goal is to get as many people as possible out of their car, and then, as a sign of their commitment to the environment, are encouraged to wear their car key pinned to their lapel to signify their action and spark conversation with others."

Canadians, it appears, are simply far too reliant on their automobiles than necessary. "Approximately 70-80 per cent of Canadians regularly drive to work. Transportation is responsible for 27 per cent of Canada's GHG emissions, with passenger vehicles accounting for half of this total," says the WWF.

President and CEO of WWF, Gerald Butts said

"Taking transit, walking, or cycling are healthy and convenient alternatives to taking the car. No matter where we live in Canada, we can all find ways to reduce our dependency on cars - to save money, improve our health, and help the planet. If every Canadian left their car at home just one day a week, we would save about 4.86 million tonnes of greenhouse gas emissions, the equivalent of taking about 800,000 cars off the road for a year."

But only 1% of all Canadians, according to the poll conducted for WWF by Research House. The shocking news is that three out of every four people polled said they would prefer to drive even when they knew they could reach their destination by walking, riding a bicycle, taking a bus or other public transportation, which amounts to 76% of Canadians. Asked which they'd give up instead of giving up driving, Canadians responded as follows:

-- Junk food (36%)

-- Credit cards (15%)

-- Cell phones (15%)

-- Coffee (14%)

-- Internet (7%)

-- TV (6%)

-- Sex (2%)

The WWF said

"It's time we challenged our unhealthy relationship with our cars. In Canada, transportation accounts for almost 30 per cent of our total greenhouse gas emissions - the main cause of climate change. Finding sustainable alternatives to driving, even if only a few times a week, can have a tremendous positive impact on the environment and people's health ... By showing it can be easier and more beneficial than Canadians realize to leave the car at home, WWF-Canada hopes to inspire Canadians to rethink their driving habits throughout the year."

As for those costs alluded to? The WWF said

"... According to the Canadian Automobile Association, driving a mid-sized sedan 18,000 km/year costs on average more than $8,440 in fuel, maintenance and other operational costs. Driving a mini-van costs over $11,200."

Research House conducted the survey via telephone between April 16-21, 2010. The survey was conducted among a national random sample of 2,002 adults comprising 1,002 males and 1,000 females 18 years of age and older, living in Canada. The margin of error for a sample of this size is +/- 2.19%, 19 times out of 20. Among those who drive regularly the number of respondents was 1,589. Based on this sample size the margin of error is +/-2.46%, 19 times out of 20.