Nokia ties up with wildlife fund to save tiger

Times of India , Tuesday, July 29, 2008
Correspondent : Staff Reporter
NEW DELHI: Mobile handset maker Nokia has joined hands with wildlife conservation organisation World Wide Fund for Nature (WWF)-India, to support the tiger conservation initiatives in the country, the company announced on Sunday.

Both sides have agreed to work together towards increasing awareness about need for tiger conservation in the villages surrounding the tiger reserves.

The joint initiative would also identify alternative livelihood programmes for the villagers around national parks, with special focus on the Ranthambore National Park.

Nokia India vice-president and managing director D. Shivakumar said: “The tiger population in India has seen an alarming decrease due to shrinking forest cover, and increasing poaching. We have joined hands to spread awareness about this important cause.”

Ravi Singh, secretary general and CEO of WWF-India, said: “This is an important step in bringing corporate institutional support for conservation, significantly tiger conservation, in India.”

 
SOURCE : Times of India, Tuesday, 29 July 2008
 


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