"These are specially designed crackers, they make less noise and create less pollution. These crackers were first introduced in China and hence the manufactures went to China to learn the nuances," said Rakesh Khanna, a shopkeeper in Sadar Bazaar. However, the shopkeepers are finding it difficult to educate the people about these newly-introduced crackers. "People are not aware of these crackers, but once they are told about the benefits they are willing to buy, in fact, most of them prefer to buy these in bulk," said Mukul Sharma, a distributor. In a bid to control the air and noise pollution, the quality of the crackers has also been improved this time. The gunpowder which emanates a lot of smoke after burning the cracker will no longer be there. "In pathako mein se barood ka dhooan nahi niklega aur is saal yeh pehli bar market mein aaye hai," said Kapil Mahajan, a shopkeeper in Jama Mazjid.