How unsuitable is the suit in India

The Economic Times , Saturday, May 04, 2013
Correspondent :
Fashion once was what the conqueror brought in, what the emperor demanded, what the elite wore. Like the cravat of Croatian mercenaries that the French took a fancy to during the Thirty Years War. Like the blue silk jacket that Louis XIV allowed his favourite courtiers to wear. Clothes have often marked one's place in society. For the man in the boardroom —and it has been mostly men there — it has been the lounge suit. Irrespective of cities, inconsiderate to weather, it is the uniform of the modern businessman. But in a world where informality and individuality are taking the place of gratuitous convention, where Mark Zuckerberg meets investors in a hoodie, and Bill Gates shakes hands with a PM in an open jacket and with a hand in the pocket, what is the compulsion for the Indian businessman to stay glued to a business suit? The Indian executive has turned into the 19th century Westerner who endured discomfort but insisted on travelling the tropics in "proper clothing": the suit.

And we have the freak Indian suit — it hardly suits the wearer as it slouches around the shoulder. A suit is at its glorious best when it is in luxe wool, a fabric that is not allweather friendly. Its vocabulary — herring bone, glen plaid —is still foreign. And it adds to climate change, guzzling energy on airconditioning. Why insist on the unsuitable suit?

 
SOURCE : http://economictimes.indiatimes.com/opinion/editorial/how-unsuitable-is-the-suit-in-india/articleshow/19874658.cms
 


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