Share Comments 9 Radio ads airing in New Hampshire during the Rush Limbaugh and Glenn Beck shows ask the question “What would Reagan do" about climate change?
Despite the anti-environmental rants typically emanating from the right wing’s favorite media darlings Beck and Limbaugh, the new ad campaign launched by Republicans for Environmental Protection (REP) seeks to remind conservatives that stewardship, including action to address climate change, is consistent with true conservative values.
The ads feature a Reagan quote that few Republicans would likely recognize as coming from the mouth of the Gipper:
If we've learned any lessons during the past few decades, perhaps the most important is that preservation of our environment is not a partisan challenge; it's common sense. Our physical health, our social happiness, and our economic well-being will be sustained only by all of us working in partnership as thoughtful, effective stewards of our natural resources.
- Ronald Reagan, July 11, 1984
The ads started running in New Hampshire last week and will run in other states in the coming weeks as REP takes the issue straight into the lion’s den by targeting the audiences of the two well-recognized mouthpieces of the Right in the U.S.
"We are reminding the public, and especially our fellow conservatives, that despite what they hear from talk radio showmen, climate change is real and conservatives have, as Reagan said, 'a great moral responsibility' to take prudent action in defense of future generations," REP's vice president for policy and communication Jim DiPeso said in a news release about the ads.
"We especially want people to remember Reagan's leadership in negotiating the Montreal Protocol treaty, which began the phase-out of ozone depleting chemicals and has done more to safeguard the earth's atmosphere than any other law or treaty ever passed," DiPeso said.
Along with the radio ad campaign, REP and its sister organization ConservAmerica have launched www.climateconservative.org to explain why responsible stewardship of the climate is a conservative act that the Right should be proud of.
And, for the record, don’t forget that both George Bush Sr. and Jr. knew that climate change is real too.
